Keegan King Takes on New Challenges with Launch of Atsaya Strategies

Exciting news from Keegan King, who many of us know from his previous involvement with various campaigns, the League of Young Voters and New Mexico Youth Organized. Last week, he officially announced the launch of Atsaya Strategies, based in Albuquerque.

Nadine Padilla, an organizer from western New Mexico, will be joining Keegan at Atsaya.

The mission of Atsaya is to enhance conservation, sustainable economic development and community vitality throughout New Mexico and nationally, according to a statement released by King. Through leadership development, elections and issue advocacy, Atsaya will be dedicated to advancing policies that provide for working families and build healthy communities.

The three main strategies for achieving Atsaya's mission are:

• Civic Engagement - Developing strategies to advocate for community needs.
• Electoral Strategy - Providing expertise and management of electoral campaigns.
• Leadership Development - Supporting emerging leaders through Seed to Lead.

According the Atsaya Strategies website,

The name Atsaya is a word in the Keres language for a type of wildflower indigenous to the region. Keres is spoken at several of the pueblos in New Mexico. Atsaya the flower, requires little water but still manages to bloom in the heat of summer and retains its blossom even when cut. The image evoked by an indigenous, resilient blossom is akin to this native owned venture and was chosen for that reason. This business will work with tribal nations, tribal entities, community-based organizations and candidates for elected office to advance policies that support healthy, prosperous communities.

You can learn more at www.atsaya.com.

King said he'll continue to collaborate with New Mexico Youth Organized as the group continues to work with youth through their leadership development programs.

If you have questions or want to talk about any of Atsaya's specific services, contact Keegan King at 505/552.2050.