Tuesday, April 24, 2012
Congressional Candidate Michelle Lujan Grisham Launches First TV Ad
Democratic Congressional Candidate Michelle Lujan Grisham unveiled her first television commercial today, kicking off an aggressive TV campaign designed to show voters her tenacity and dedication to fighting for New Mexicans. The first ad, titled “Stand Up,” goes on the air starting today in the Albuquerque TV market.
“The national media is describing this primary race as extremely competitive and the momentum is clearly with Michelle Lujan Grisham,” said campaign manager Dominic Gabello. “Michelle was endorsed this week by a major New Mexico union, enters the final 6 weeks with the most money and is working hard to secure more high-profile support for the final weeks of the campaign. As voters are starting to pay attention to this race, we are confident that they will be impressed with Michelle’s fighting spirit and her strong and effective record as an advocate and a reformer for New Mexico families.”
During nearly two decades as a public servant, Michelle Lujan Grisham was the voice for senior citizens, veterans and disabled New Mexicans. She served as Director and Cabinet Secretary of the New Mexico Department of Aging and Long-Term Services and the Department of Health. She currently serves as a Bernalillo County Commissioner.
The “Stand Up” ad highlights one of the defining experiences of Michelle’s career in public service. In 1997, she went undercover as a totally dependent stroke victim and checked into a long-term care facility to expose inexcusable neglect. As a result, the state cleaned up several facilities, changed state law, and became the only state to have undercover care evaluations modeled after the work that she did.